You can't watch an hour of television without seeing an ad for a new automobile or a commercial about drug abuse in America. Rock stars, television personalities, and politicians all have the same message...stop using drugs. Millions and millions of dollars have been spent on this campaign to have kids "just say no." Ask yourself, has it worked? Just say no!
Young children are being inundated with commercials and inspirational speakers talking about the downfall of drug abuse. Kids are not stupid. They know they shouldn't use drugs. They only need to hear that message a couple of times.
The reason drug use is still so high is that the powers that be are missing the point. Using drugs is not the problem; it is only the symptom. The real problem is that kids are bored out of their minds, they see no hope, and--most important--they feel like they just don't belong. Kids are still turning to drugs because they believe there is nothing else.
Well, here's a news bulletin: we dads are the “something else” they need! It is our responsibility to get our kids excited about things. It is our job to help them realize they have endless potential and the future is theirs. And, it is our mission to make darn sure they feel valued in their own family. It's called establishing a sense of belonging.